We're transforming retirement planning. 

Willowfinch is a data intelligence company committed to empowering people to make smarter, data-driven decisions about their financial futures. 

Our first tool applies our data intelligence ethos to retirement. Why?  More than 3.65 million people retire every year; and 40% move to downsize and reduce costs. 

Our tool blends data from government sources and real estate websites with customer-provided data such as age, location, retirement income streams to highlight where and how to live to get the most out of retirement. 

It was inspired by Andrea Brice’s, Willowfinch's founder and chief data officer, own experience navigating the decision of where she should retire. After some data crunching, it became clear that it was counterintuitively cheaper for her to retire in Seattle than to move to Georgia. She realized that there are likely thousands, if not millions, of people who could benefit from this sort of data analysis. Enter: Willowfinch.

OUR TEAM

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Andrea ​Brice

Founder & Chief Data Officer

​As a former principal engineer with AT&T Mobility, Andrea has more than 30 years of experience in data science. Throughout her career, she developed innovative, award-winning algorithms, managed budgets over $20M, and worked with companies such as Ericsson, Cisco, and Nokia to quantify,   measure, and report on the performance and capacity for the voice and data networks. 

Few people in the world can say an entire industry grew up around their passion —  Andrea is one of those people. She was doing “Big Data” before “Big Data” was cool. Now she’s using it to revolutionize retirement planning. 

Tommy ​Hernandez

Designer

Tommy is a creative jack-of-all-trades devoted to strategy and partnership with his clients. His extra gritty, can-do approach has helped him elevate brands of all sizes, 10 employees or Fortune 10. Tommy wears whichever hat is necessary and toggles from creative director to art director to video editor to motion graphics artist to illustrator to ... you call it. His passion for strong concept and smart art direction has manifested in successful branding, B2C/B2B, digital/UI, CRM, social, broadcast and DRTV work for clients in consumer goods, travel, telecom, hospitality, finance, and more. 

Marika Malaea

Social Media

​Marika is a Seattle-based writer, content creator, social media strategist and foosball champion who has worked for a diverse group of clients and brands including Newsweek, Eater, Condé Nast, Malibu Rum, and KEXP.










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Andrea Froland

Head of Product Management

​Andrea, or “AJ,” is an experienced technical program and product manager. She spent her career working with large telecom companies and software organizations — including IBM, AT&T, CenturyLink, and Onyx Software — helping each to implement effective technology solutions to solve real-world business challenges.

After moving to Arizona for Phase 1 of her retirement, AJ immersed herself in the world of real estate sales, and helped her clients find the right home for their retirement. She currently lives on the Olympic Peninsula and put her retirement on pause to bring her management expertise to Willowfinch.

Tavaner Sullivan

Head of Brand & Content

​Tavaner is a content and brand strategist. She has a master’s degree from Northwestern University’s MEDILL School of Journalism, and has worked in magazines, the creative agency world, and content marketing for the past 14 years. Tavaner has collaborated with some of the country’s biggest, most beloved brands, including Staples, Costco, EO Products, J.P. Morgan, California Closets, and Tastemade. Her superpower is harnessing the power of insight, strategy, and story to build brands and drive growth.