Add moving precision to your financial services.

Analyze beyond what simple income calculators can and empower your clients with tools for a smart and comprehensive home search.
Each plan gives you the ability to compare place-to-place costs and savings over 10 years. With our free starter account, you will get 5 free properties to compare.* If you like what you see, you can upgrade to one of our premium plans any time.

Choose Compare to compare up to 50 properties (added per month) on a comprehensive heat map over time, which can help determine the affordability of an area.

Choose Analyze to add 100 properties to your comparison heat map, and gain access to custom national maps and visualizations based on your financial priorities and goals. These maps show your unique financial outlook across the nation.

Choose Explore for 350 properties to compare on your heat map over three months, custom visualizations, and Property Recommender, which will pre-select up to 100 properties based on which location scenario you prefer.
Start a free account
For financial and real estate professionals who want to manage accounts for their clients, or for enterprise pricing, please contact us for additional pricing options.
*No credit card required for free account.
Compare
$
59
Per month, per client billed monthly.
Get a holistic comparison of 50 properties (per month) to your current home based on your finances and goals.

Willowfinch factors in regional, state and local expenses, so you simply see how much you'll save or lose with each property, across 10 years, so you can consider and plan accurately.
Compare 50 properties to your current home.
Properties are added monthly and are cumulative.
10 year forecast visualized on map
Complex tax impact analysis
Customized health insurance calculations
Add 25 extra properties (see below)
Analyze
$
89
Per month, per client billed monthly.
Get everything included in Compare, plus maps and visualizations of taxes, insurance and more, nationwide, compared to your current home.

Easily scan the entire country as heat maps calibrated to your specific financial situation and goals, over a 10-year span.
Compare 100 properties to your current home.
Properties are added monthly and are cumulative.
Everything included in Compare
Custom national maps and visualizations based on your financial priorities and goals
Add 25 extra properties (see below)
Explore
$
189
Per client for three months
Get everything included in Analyze, plus Recommender designed around your priorities.

Choose from a 3-city comparison, hometown radius search, or desired lifestyle search. You'll receive custom location suggestions to add to your property exploration.

This is 3-month plan.
Compare 350 properties to your current home.
Properties are added monthly and are cumulative.
Custom Recommender based on scenarios
Up to 100 location suggestions based on Recommender results
Add 25 extra properties (see below)
Custom Maps and Visualizations
When you subscribe to an Analyze or Explore plan, you get access to maps and visualizations tailored to your financial profile and goals. Simply contact us at viz@willowfinch.com when you're ready.
PERSONALIZED DATA
BIRD'S EYE VIEWS
DASHBOARD
Personal Property  & Location Summary
DATA
Data Library Export
MAP
10-year view of Health Insurance compared to base
MAP
10-year view of all state taxes based upon user profile
DATA
NOAA Climate Data
MAP
Health Insurance across all states from ages 21-64
MAP
Sales Tax Heat Map (by every US zip code)
MAP
2000-2020 Presidential Election data (by county)
Custom Maps and Visualizations
When you subscribe to an Analyze or Explore plan, you get access to maps and visualizations tailored to your financial profile and goals. Simply contact us at viz@willowfinch.com when you're ready.
PERSONALIZED DATA
DASHBOARD
Personal Property  & Location Summary
DATA
Data Library Export
MAP
10-year view of Health Insurance compared to base
MAP
10-year view of all state taxes based upon user profile
BIRD'S EYE VIEWS
DATA
NOAA Climate Data
MAP
Health Insurance across all states from 21-64
MAP
Sales Tax Heat Map (by every US zip code)
MAP
2000-2020 Presidential Election data (by county)
Common questions

Why Willowfinch?

What if I run out of properties to compare?
We get it ... you're serious about getting the clearest picture of your financial destination. If you run out of properties to compare, just request more at support@willowfinch.com. We offer 25 property add-ons for $25.
What it your cancellation policy?
You may cancel or change your Willowfinch plan at any time by clicking "Cancel Plan" or “Update Plan” on the Account>Manage Billing page. Your paid plan will end on the date of your next billing cycle . We do not offer refunds for partial use, except in the case of Willowfinch-caused issues. To report one, email support@willowfinch.com and we'll look into the issue.
What makes Willowfinch different from an income calculator?
Our algorithm compares each property your client selects to their current home base, highlighting where it would be more and less expensive for them to live. It crosses taxable impacts across multiple data subjects, in multiple locations, at multiple ages, with various income streams like Social Security
What factors does Willowfinch take into account?
Not only does Willowfinch account for your clients' income, relevant financial details and goals, it also factors in location-based health insurance costs, property tax information, local taxes, schools and hospitals.

Leave the hard work to Newleaf.

A premium selection of layouts and components for creating eye-catching websites.
Clicking "Start a free account" will take you to the secure Willowfinch authentication page powered by Okta. Willowfinch is designed as a desktop experience.